Privacy Policy
Who is responsible for processing my personal data?
It is our simplified joint-stock company, Premiers Moments, with share capital of €30,000, registered with the Paris Trade and Companies Register (RCS) under no. B 832 852 487, that determines for what purpose and how your personal data is used.
Our SIRET number is 83285248700012
And our intra-community VAT number is FR45 832 852 487
Our registered office is located at 10, rue de Penthièvre, 75008 Paris, France
Our website address is: https://premiersmoments.com.
Our contact email address is: contact@premiersmoments.com
Why does Premiers Moments collect my personal data?
Premiers Moments uses your personal data for:
- Order and customer relationship management
We need information about you to manage your orders and their follow-up (for example deliveries, invoices, accounting and in particular customer account management, customer relationship follow-up such as satisfaction surveys, and the handling of complaints and after-sales service. - Payment for your orders
When you pay on our website, your payments are secure. Premiers Moments does not collect your payment data. All of your bank details are collected solely by our PCI-DSS certified payment service provider, which guarantees secure payments.When you pay for an order, the card used for payment is kept for the time needed for the transaction and then for a period of 15 months from payment in order to ensure proof of the transaction.
- Personalising our services and the messages we send you
The data we hold about you allows us to improve and personalise the services we offer you and the communications we send you. For example, we may send you personalised emails or recommend products similar to those you have already bought or viewed and that match your interests. - Keeping our website secure
We collect certain browsing data so that we can ensure the security of our services and detect, prevent or trace any malicious attempt or computer intrusion, or any breach of the terms of use of our Services. - Personalising online advertising (targeted advertising)
We may use data that does not directly identify you (technical identifiers or socio-demographic data) to tailor the advertising you see on our website or on our partners' websites. Your data may be combined with browsing data and other information collected in the course of our dealings with partners, and pseudonymised before any use, such as your age bracket or gender, in order to build your user profile and associate it with interests on the basis of which advertisements will be served on behalf of advertising partners. - Customer insight and our website's statistics and performance
We may use data to better understand our customers or for statistical purposes, to analyse activity on our website and improve the services we offer. We carry out audience measurement: for example, we measure the number of pages viewed, the number of visits to the website, as well as visitors' activity on the website and how often they return.
What personal data is collected?
What data?
In particular, we collect and process your surname, first name, address, e-mail address, telephone number, IP address, login and browsing data, order history, products viewed, delivery incidents, complaints and comments.
Whether data is mandatory or optional is indicated to you by an asterisk when it is collected. Some data is collected automatically as a result of your actions on the site; other information may be passed on by partners.
When?
We collect the information you provide to us, in particular when:
- you place an order on our website
- you browse our website and view products
- you take part in a game or competition
- you contact our Customer Service by email, live chat or telephone
- you write a review
What communications might I receive?
Information and newsletters
- Emails relating to your order
After placing an order, you will receive an email so that you can track your order (order confirmation, information on the delivery of your parcel, information on when your subscription expires…). These service messages are necessary for orders to be properly fulfilled. Receiving this information is not linked to the choices you have made regarding newsletters and commercial offers. - Premiers Moments newsletters
If you have agreed to receive our Newsletter by ticking the corresponding box on our order confirmation page or on any other page of the website, you may receive information and offers from Premiers Moments by electronic communication. These newsletters keep you up to date with Premiers Moments news (new products, promotions, etc…). We measure the open rate of our emails in order to tailor them as closely as possible to your needs. - Telephone contact
Premiers Moments may contact you by telephone to deal with a complaint or to inform you of important information relating to your order. Premiers Moments may also contact you to carry out satisfaction surveys or polls.
On what legal basis and for how long is my personal data processed?
The processing of your personal data is justified on different grounds (legal basis) depending on how we use the personal data. Below you will find the legal bases and retention periods that we apply to our main processing activities.
Legal bases for processing
The applicable legal bases include:
- The contract: the processing of personal data is necessary for the performance of the contract to which you have agreed.
- Consent: you agree to the processing of your personal data by giving express consent (ticking a box, clicking ….). You can withdraw this consent at any time.
- Legitimate interest: Premiers Moments has a commercial interest in processing your data that is justified, balanced and does not infringe your privacy. Save in exceptional cases, you may at any time object to processing based on legitimate interest by notifying Premiers Moments.
- The law: the processing of your personal data is made mandatory by law.
Retention periods
Most data (for example your customer account information and order history) is kept for as long as you are an “active” customer and for a period of 5 years from your last activity. Your data is then archived with restricted access for an additional period, for limited reasons authorised by law (payment, warranty, disputes …). After this period, it is deleted.
| Purpose of processing | Legal basis | Retention period in operational database | Archiving | Useful remarks |
| Order management | Contract | 5 years from last activity | 5 to 10 years | A customer is active when they make a purchase |
| - Targeted advertising / advertising profiling | Consent | 13 months from when the advertising cookies are placed | N/A | You can manage advertising cookies in the cookie manager on the cookie information page, or object to advertising profiling at any time by email: contact@premiersmoments.com |
| Fraud prevention | Legitimate interest | 3 years from being added to an alert list | 2 years | You may submit your comments at any time following the cancellation of your order. |
| Retention of bank card data following a payment | Law | 15 months | article L133-24 of the French Monetary and Financial Code. | Your bank details are kept by a secure payment provider |
Who receives my data?
Transfer of data to processors
The data we collect may be passed on to the service providers (processors) – that Premiers Moments uses to provide its services for the purposes mentioned above, for example for the management, fulfilment, processing and payment of your orders, as well as for marketing operations.
Sharing data with third parties
To manage your order
In order to fulfil your order properly, we need to share your personal data with our service providers. In particular, your personal information will be passed on to:
- our logistics provider responsible for preparing and shipping your order
- our service provider responsible for handling your payment
For advertising targeting
Please note that we may share some of your non-identifying data with partners, such as customer profiles (socio-demographic data), cookies or technical identifiers, without it being possible for them to identify you by name:
- for the purpose of targeted advertising on our website or on third-party websites (see also the cookies and targeted advertising section);
- To improve our understanding of our customers
You can also set your cookie preferences to manage cookies related to targeted advertising directly from the cookie information page.
How can I express my choices about how my data is used?
We are actively working on improving the preference manager available in your account to give you better control over how your data is used.
You can withdraw your consent at any time or object to the uses of your data described above by email to contact@premiersmoments.com or by post to the following address: Premiers Moments, 17 rue Cino Del Duca, 75017 Paris.
If you contact us by email or post
Please give us your surname, first name, email address and postal address, stating the reason for your request and/or the right you wish to exercise.
To help us fully understand your request, you may for example specify one or more of the following reasons:
- To stop marketing communications:
“Stop email Premiers Moments” - To stop data sharing for customer insight purposes
“Objection to sharing Premiers Moments” - To stop targeted advertising
“Objection to sharing with third parties for targeted advertising”
What are my rights regarding the use of personal data?
In accordance with the regulations on personal data protection, you can exercise your rights (access, rectification, erasure, objection, restriction and portability where applicable) and give instructions regarding what happens to your personal data “post mortem” by contacting Premiers Moments by email: contact@premiersmoments.com or by post: PREMIERS MOMENTS, 17 rue Cino Del Duca, 75017 Paris.
So that we can reply quickly, please give us your surname, first name, email address and postal address. Some requests to exercise your rights (right of access) must be accompanied by a photocopy of a signed identity document so that we can verify your identity, and must specify the address to which the reply should be sent. A reply will then be sent to you within 1 month of receipt of the request.
At any time during the risk analysis carried out by Premiers Moments for fraud prevention purposes, you may submit your comments.
You also have the right to lodge a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL), in particular via its website www.cnil.fr.
Premiers Moments has a Data Protection Officer (DPO) responsible for ensuring the protection of personal data. You can contact the Premiers Moments Data Protection Officer at contact@premiersmoments.com
Is my data transferred outside the European Union?
You are informed that data concerning you may be transferred, for the purposes mentioned above, to companies located in countries outside the European Union that offer a lower level of data protection than the European Union. Prior to any transfer outside the European Union, Premiers Moments will take all necessary measures and safeguards to secure such transfers.
Transfers outside the European Union may take place in particular as part of the following activities: IT services, fraud prevention, and use of data in connection with social networks (to the USA).
How is data used in connection with social networks?
Using social networks and Premiers Moments services in connection with these social networks may result in certain data being collected and exchanged between the social networks and Premiers Moments. We invite you to read the social networks' personal data protection policies to find out exactly what information is collected by the social networks and may be passed on to Premiers Moments in connection with its websites and apps, as well as the purposes for which your data is used, in particular for advertising purposes. You can set access to and the privacy of your data directly on the social networks. Premiers Moments collects, on its own behalf, certain information and personal data relating to your activity on the Premiers Moments social network pages. This data is used for advertising purposes to improve our commercial relationship and the advertising sent to you, in order to offer you a personalised and social experience. The information collected by Premiers Moments on its own behalf through the premiersmoments.com website, in connection with social networks, is governed by these terms. However, Premiers Moments is not responsible for the use made of your data by the social networks on their own behalf.
Social “plug-ins” and modules
Our website uses social “plug-ins” or modules. These include the small “like” and “share” buttons of third-party social networks such as Facebook, Twitter, Google+…. that you may find on our website. They allow you to “like” and share information from our websites and apps with your friends on social networks. When you view a page of our Premiers Moments websites (web or mobile) containing social plug-ins or modules, a connection is established with the social networks' servers (Facebook, Twitter…), which are then informed that you have accessed the corresponding page of the Premiers Moments website, even if you do not have a Facebook or Twitter user account, and even if you are not logged in to your Facebook or Twitter account. For example: if you are logged in to a social network while browsing the www.premiersmoments.com website, the social networks you are logged in to may mention your visit in your social network account. If you use the plug-ins (e.g. like), your actions may be recorded and published on your social network accounts depending on your social network account settings. If you do not want social networks to publish your actions from the plug-ins on your social network accounts, you must log out of your social networks before visiting our website.
What cookies are used for targeted advertising?
We use tracking technologies, including cookies, to tailor advertising to your needs and interests on our websites or those of our partners. Please see the Cookies section for detailed information on the use of cookies and other similar technologies and to see the choices available to you.

